A record of the work I now do, solo, with Claude as a working partner. I run Brandesign, Polly Sheldon Photography, and I co-founded Huni - a regenerative personal care brand with real environmental impact. This page is a thank-you to the tool, a showcase of what it has made possible, and an invitation to help many more people find what I have found.
Huni is a sustainable personal care company I co-founded and now develop, end to end, with the help of Claude. It does what the beauty industry rarely does: it gives back more than it takes. Mayan beekeepers, plantable packaging, biotech plastic-alternative bottles, and a live pollinator index designed to pull the rest of the beauty industry along with it. I have built the brand single-handedly - strategy, identity, packaging design, product imagery, website, investor and go-to-market materials - with Claude as my working partner. I am proud that this exists at the scale it does, and prouder still that together, Claude and I have created something that will materially help the world.
The brand was ready before the bottle was. I built the full brand system, animated brand films and short product videos created with Claude-written prompts for image and motion generation tools, then refined frame by frame until the brand felt real on screen. I wrote proposals, sequenced a realistic two-day-a-week go-to-market plan, drafted supplier correspondence with factories in Mexico and Asia, and built animated brand-aligned email signatures for all three founders. I run investor relations, chase legal documents, keep the product-development plan on track, and hold the full delivery in view - while delivering client work the rest of the week.
This is work I could not have done alone without Claude. Together, we are making a difference.
For years I had been quietly tweaking my Squarespace site, never quite getting it where I wanted. With Claude in the room, I rebuilt the whole studio site from scratch in a weekend.
Astro on Cloudflare Pages, deployed via Wrangler. Fully SEO-optimised: schema markup, location pages, local FAQs, sitemap properly wired in. Stripe-powered booking flow so clients can pay deposits without a back-and-forth email thread. Five SEO-optimised location pages for Surrey towns, each 800 to 1,500 words.
An automated blog engine quietly does the heavy lifting in the background - a daily trend scanner runs at 7am, populates a Notion database with fresh topic ideas against a master keyword list, and drafts evergreen posts that I review and approve. A bespoke retouching skill I built now drives Capture One and Photoshop end-to-end, with dual exports for LinkedIn and web. All my marketing automations - briefings, social drafts, follow-up sequences - run on the same plumbing. The studio looks and operates like a much larger firm. It is just me.
pollysheldon.comThe next thing to say is the one I would not have dared to claim two years ago. I pitch for, and win, work from clients where the expectation is a ten-person agency.
One of my current clients is a technology startup backed by billions in venture capital, operating in a market I was not previously an expert in. I won the pitch because Claude let me match the research depth of a much larger firm. Competitive landscape analysis across a novel infrastructure category. Industry positioning. Brand-conflict research against a near-namesake competitor. Ninety minutes of structured interview questions for their two technical directors, grouped into nine topic areas. A social-handle audit across ten platforms. A Cloudflare-protected imagery review site with email OTP authentication for confidential assets. A scope analysis that caught several thousand pounds of unbilled extra value - and the chase email to reset the relationship politely.
I won this client alone. I deliver this client alone. Without Claude in the room, I could not have walked into the room.
The most transformative work is the quietest.
Every meeting I take - with clients, collaborators, suppliers, factories, the Huni team - I feed into Claude. It transcribes, files, summarises, flags actions, chases me when something is due, and surfaces what is next before I have thought to ask. The dashboard I have built with it catches every thread. Nothing falls.
Even if I could, somehow, have delivered this volume of work before - the cognitive load alone would have broken the model. Supplier leads, legal deadlines, investor follow-ups, four clients' deliverables, SEO targets, content calendars, a headshot client pipeline, and being fully present for two teenage sons, one of whom is autistic - it would simply have been too much detail to hold in one head. Claude holds it with me.
It writes most of my visual prompts too. Every Midjourney and Krea generation I produce, across Huni and client work, starts with a prompt Claude has crafted and iterated - lifting the output quality well above what I would have typed alone. When a brief calls for stock imagery, Claude sources and curates library options in seconds. Hours of every week, saved.
My very first Cowork task was chasing a client who had not paid and had effectively disappeared. I had almost given up - reminders unanswered, phone calls ignored. Claude suggested filing complaints in the right places, and then, in front of me, started completing the forms on my behalf. I sat and watched in wonder.
It gave me the afternoon back with my autistic son - time I would otherwise have spent hunched over admin, alone. That was the moment I understood what this was. Not a writing tool. A second pair of hands.
I still do not think of myself as technical. My output now looks like the output of someone who is.
I want to share it with single mums who believe they cannot run a serious business without a team behind them - because I am proof that they can. I want to share it with people who have spent years in the workplace and worry the window for learning new skills has closed - because Claude teaches anything you want to learn, and what you cannot learn quickly, it does for you. I want to share it with anyone returning to work, starting something of their own, or quietly holding a business and a family together.
And I want to share Huni's regeneration project with the world - because the Global Pollinator Index is designed to scale beyond my own brand, onboard others, and pull the wider beauty industry along with it.
The financial side matters only because it proves the economics work. I am pacing towards £350k in 2026, £500k in 2027 and £1m by 2028 - not as a headline, but as a quiet demonstration that one person, with Claude in the room, can run a serious business profitably. The thing that matters more to me is what I have been able to build with that capacity: a product company whose entire purpose is to help pollinators, reduce plastic, and support indigenous beekeeping communities in Mexico.
I would like to be proof, for Anthropic, that Claude does not only make people more productive, more creative and more profitable - it makes it possible for them to create real positive impact in the world.
If there is a way that Anthropic and I could work together to reach more people with this, I would love to. With your team behind it, I could help show many more single founders, single parents, late-career professionals and mission-led small businesses what is possible here. Together, we can reach more people. Together, we can make a difference.
A particular thank-you to David Soria Parra - whose work on the Model Context Protocol is what makes the connectors at the heart of all of this. Almost every system on this page - Notion, Cloudflare, Gmail, Asana, Google Calendar, Capture One, Photoshop - is reachable to me through Claude because of MCP. None of this works without the plumbing he helped build.
None of the work above is Claude's doing. All of it is made possible by Claude being in the room.